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Corporate Programs
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Specialty Programs:
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Discovering Customer Insights College is a one-day program to assist marketers in understanding, discovering and using customer insights for more effective brand positioning, or re/pro-sitioning (Prositioning), product development and marketing communications. Its purpose is to de-mystify the concept of Customer Insights from the perspective of the marketer seeking a competitive advantage for her/his brand.
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The Concept Writing & Training College program enhances the capabilities of managers in writing winning concepts. This program is actually a “training workshop” in that it provides training while concurrently developing marketing research ready white card concepts for testing with customers.
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It seems we have, time and again, spot-lighted the Gatorade brand in these DISPATCHES. But, honestly, it's hard not to. The 70%+ dollar share brand has for so long done so many things well - starting with implementing a perceived-differentiated... [More]
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