http://www.bdn-intl.com/articlearchive.php DISPATCHES^TM en-us http://www.bdn-intl.com/userfiles/image/dispatcheslogo.jpg http://www.bdn-intl.com 450 96 http://www.bdn-intl.com/GenTransMessaging.php What is Generational Transformational Messaging all about? It's not about developing messaging that people claim to like but, instead, achieving messaging that drives customer preference... http://www.bdn-intl.com/PracticePracticePractice.php Here's a sports question for you: How does a team get better? Recognizing that there are no right or wrong answers to this question, most sports enthusiasts might respond first with something like, http://www.bdn-intl.com/CompetitivePos.php We're pleased to announce that we have a new book scheduled for release around May 1, 2010. The title is COMPETITIVE POSITIONING - Best Practices for Creating Brand Loyalty. We could use your help with it. We'd appreciate your thoughts on select... http://www.bdn-intl.com/BestPractices.php How often do we hear the expression, We're committed to best practices? For sure, we often hear consulting firms espouse their devotion to best practices; sometimes we even hear creative agencies making claims about their development of best pract http://www.bdn-intl.com/BrandMarketing.php BRAND MARKETING Marketing is critically essential in today's http://www.bdn-intl.com/UpYourGame.php This economic recession is taking its toll on virtually every organization and everyone in it. Our companies are no longer safe, nor are our brands, or marketing budgets, or even our positions within these organizations. And if we are one of the luck http://www.bdn-intl.com/2010Open.php http://www.bdn-intl.com/ConstructingThePortfolioPosStatement.php It's early in a new year. In our Dispatches of last week, we offered some resolutions to get you and your brand team started off right. This week we offer another kind of help to get the brand started off right--a re-look at one of the most useful http://www.bdn-intl.com/NewYearsResolution.php New Year's resolutions typically are about personal development and success. They're about doing better or just doing different. http://www.bdn-intl.com/NewYearDecadeChapter.php It has been ten years since Amacom (The American Management Company) published our first book, Creating Brand Loyalty. And over that time we have been gratified to learn from many marketers across the globe of CBL's value to them, especially...