DISPATCHES(TM) http://www.bdn-intl.com/articlearchive.php DISPATCHESTM en-us DISPATCHES http://www.bdn-intl.com/userfiles/image/dispatcheslogo.jpg http://www.bdn-intl.com 450 96 THE MARKET ANALYSIS - WHAT YOU NEED TO KNOW http://www.bdn-intl.com/MktAnalysis-WhatYouNeedToKnow.php The Market Analysis is a critical component of, and the starting point for, the Brand Marketing Plan. It is the opening chapter in the brand's story to management that will weigh heavily in their decision as to its role within the company... WHAT IS THE BIG BRAND IDEA? http://www.bdn-intl.com/WhatsTheBigBrandIdea.php We have always believed that, at the very core of every passionate marketer, is a love of ideas. All kinds of ideas: product ideas, packaging ideas, promotion ideas, PR ideas, communication ideas and so on. But there is one kind of idea, and an... MAKING DIFFERENTIATION A HABIT http://www.bdn-intl.com/MakingDifferentiationAHabit.php You know how they say, MARKETECT DIFFERENTIATION http://www.bdn-intl.com/MarketectDifferVideo.php However you think of it, "Differentiate or Die," or "Differentiate to Thrive," the key is we need to differentiate our offering from competition if we are going to break out of this "age of sameness," to drive customer preference and create brand... WHY MAKING CHOICES IS SO HARD http://www.bdn-intl.com/WhyMakingChoicesIsSoHard.php They say that we have more choices in our lives today than ever before. That's supposed to be a good thing, right? But, truth be told, many of us get overwhelmed with more choices - and we end up delaying our choice or making no choice at all... THE LEVEL OF TALENT AND HOW GOOD COACHES RESPOND T http://www.bdn-intl.com/LevelOfTalentAndHowGoodCoachesRespond.php We at BDNI are celebrating the Easter Holiday (and Richard's 65th-birthday) this weekend. So, we are taking a holiday from writing DISPATCHES. However, we would like to gift you with an incredible performance from American Idol, which shows the... THE LEVEL OF TALENT AND HOW GOOD COACHES RESPOND T http://www.bdn-intl.com/LevelOfTalentAndHowGoodCoachesRespond.php We at BDNI are celebrating the Easter Holiday (and Richard's 65th-birthday) this weekend. So, we are taking a holiday from writing DISPATCHES. However, we would like to gift you with an incredible performance from American Idol, which shows the... HOW THE STRATEGIC TARGET SETS UP THE POSITIONING http://www.bdn-intl.com/HowTheStrategicTargetSetsUpPos.php You've heard the old saying, DO YOU HAVE WHAT IT TAKES TO BE AN EFFECTIVE COACH http://www.bdn-intl.com/DoYouHaveWhatItTakesToBeAnEffectiveCoach.php What do Jennifer, Randy, Steven, Jimmy, Christina, Blake, Adam, and Cee Lo have in common? They are all judges on popular talent shows. WHAT TO DO WHEN YOU CANNOT CLAIM IT http://www.bdn-intl.com/WhatToDoWhenYouCantClaimIt.php Among the marketers we admire the most these days are the ones who, when told by someone outside their organization,