All Navigators are highly customized to the client's special wants/needs.  A customized agenda will be provided upon your request for proposal.  We have provided a sample agenda of a Positioning Navigator.  It's illustrative of how we design and manage all Navigators.

  

Sample Agenda

• Successful Branding
  

• Positioning Overview

• Positioning Snapshots

• Key Learnings SWOT

• Defining Target Group Needs
  • Target Group Profile Review
  • Defining the Target

• Discovering the Customer Insight

• Establishing the Perceptual Competitive Framework

• Identifying the Benefit Proposition
  • Product Benefit
  • Higher Order Benefits

• Developing Reason-Why Credibility
  • Reason-Why/Benefit Linkage

• Review & Adapt Positionings

• Review of Display Board
  • Identify Strategic Buckets and Strategies

• Alternate Positioning ThoughtScapes
  • Positioning Matrices

• Participants' Assessment Positioning Strategies

• Next Steps