A.  The BIG Campaign Idea

 

B.  Key Components of the Campaign Idea

     1)  Naked Idea

     2)  Key Copy Words

     3)  The Big Picture

          -- Principles

          -- Examples

 

C.  Identifying Campaign Ideas

 

D.  How To Assess Campaign Ideas -- Exercise using current
     campaigns

 

E.  How to Coach to Add Value

 

F.  Client-Agency Role Playing

          -- Filming Coaches

          -- Coaching the Coach

 

G.  Key Learnings

 

If this sounds like what you're looking for,

call 800-255-9831 (620-431-0780)