What Others Say
Comments From Recent Workshops

The principle of brand positioning was very helpful to understand the background marketing science.

I learned lots of concrete and practical methods to create campaign -- e.g., brand positioning, tools, etc.

Brand Positioning drives everything you do!

Lots of activities to think -- not just listen. Realized simple but important thing that we tend to forget -- Benefit, Customer needs, visual should all be consistent.
Structure/simplicity/help with the "law" all very helpful.

Loved the scorecard/disciplined approach.

Very clear, technical, easy to understand.

Learned how to methodically create and critically analyze a Creative Brief.

The Creative Brief is essential for creative direction. The brief is as important (if not THE important document) as the P&L. It's a must to hae the highest level of marketing sign-off on the Brief. I want to relay this to my team and stand behind it.

Very, very helpful tools served to clarify and connect all meaningful aspects of Creative Brief formulation.