Attendees from a recent program had the following things to say:

 

• The principle of brand positioning was very helpful to understand the background marketing science.

 

•  I learned lots of concrete and practical methods to create campaign -- e.g., brand positioning, tools, etc.
  

 

• Brand Positioning drives everything you do!

 

• Lots of activities to think -- not just listen.  Realized simple but important thing that we tend to forget -- Benefit, Customer needs, visual should all be consistent.