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Creative Brief E - Application

In addition to the two Open programs we offer one “e-program” for those managers who cannot attend an Open program or need to learn on their own at the time of strategy development.


Just-In-Time Creative Brief e-Application Program

This is a seven-chapter program delivered from the Internet when and where you want it. It can be consumed in its entirety to lead a team in Creative Brief development or used to gain direction in the development of specific marketing essentials (e.g., Marketing Objective, defining the Target Audience, developing relevant, meaningfully differentiated single-minded benefit propositions, etc.). You can access this program from our website.


To sign up contact Lori Vandervoort

at 800.255.9831 in the United States or +620.431.0780 international.


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Creating Brand Loyalty

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