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Online Programs

 

Creative Brief E - Application

In addition to the two Open programs we offer one “e-program” for those managers who cannot attend an Open program or need to learn on their own at the time of strategy development.

 

Just-In-Time Creative Brief e-Application Program

This is a seven-chapter program delivered from the Internet when and where you want it. It can be consumed in its entirety to lead a team in Creative Brief development or used to gain direction in the development of specific marketing essentials (e.g., Marketing Objective, defining the Target Audience, developing relevant, meaningfully differentiated single-minded benefit propositions, etc.). You can access this program from our website.

 

To sign up contact Lori Vandervoort

at 800.255.9831 in the United States or 620.431.0780 overseas.

NewsStories
We were forced to abandon our plans for an October, 2008 Open program in order to accommodate our customized clients. We are now, however, accepting registration for the next Open Brand Positioning & Marketing Communication College [More]

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Dealing with failure goes beyond the world of politics. It extends into all walks of life from sports to commerce. The current economic news abounds with companies failing to deliver against expectations for growth. And, as a consequence, stock... [More]


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