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Recommended Books:

   
  • How YOU are like Shampoo -- The Breakthrough Personal Branding System Based on Proven Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work
    Brenda Bence
    [Buy at Amazon.com]
   
 
  •  Reality in Advertising
    Rosser Reeves
     

 

 

 

 

 

 

  • Oglivy On Advertising
    David Oglivy

    •  

 

 

 

 

 

 

 

 

  

  • Creating Brand Loyalty -- The Management of Power Positioning & Really Great Advertising
    Richard D. Czerniawski &
    Michael W. Maloney
    [Buy at Amazon.com]


NewsStories
Have you registered yet for the upcoming OPEN Brand Positioning & Communications College session which will be conducted April 27-29, 2010? REGISTRATION LIMITED!!! [More]

Articles
What is Generational Transformational Messaging all about? It's not about developing messaging that people claim to like but, instead, achieving messaging that drives customer preference... [More]

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Creating Brand Loyalty
Buy The Management of Power Positioning and Really Great Advertising at Amazon.com.
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