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Recommended Books:

   
  • How YOU are like Shampoo -- The Breakthrough Personal Branding System Based on Proven Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work
    Brenda Bence
    [Buy at Amazon.com]
   
 
  •  Reality in Advertising
    Rosser Reeves
     

 

 

 

 

 

 

  • Oglivy On Advertising
    David Oglivy

     

 

 

 

 

 

 

 

 

  

  • Creating Brand Loyalty -- The Management of Power Positioning & Really Great Advertising
    Richard D. Czerniawski &
    Michael W. Maloney
    [Buy at Amazon.com]


     

     

    ANNOUNCING NEW BOOK!!!

    • COMPETITIVE POSITIONING - 
      Best Practices for Creating 
      Brand Loyalty
      Richard D. Czerniawski &
      Michael W. Maloney
      Available at
      www.competitivepositioning.info

     
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NOW TAKING ORDERS FOR COMPETITIVE POSITIONING BOOK. Click [More]

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It seems we have, time and again, spot-lighted the Gatorade brand in these DISPATCHES. But, honestly, it's hard not to. The 70%+ dollar share brand has for so long done so many things well - starting with implementing a perceived-differentiated... [More]

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Creating Brand Loyalty
Buy The Management of Power Positioning and Really Great Advertising at Amazon.com.
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