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Presentation Index

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Intro
 
   Chapter 1 - Introduction
Richard Czerniawski

Chapter 2 - Target Group Definition
Richard Czerniawski

Chapter 3 - Marketing Objective
Richard Czerniawski

Chapter 4 - Consumer Insights
Richard Czerniawski

Chapter 5 - Benefit
Richard Czerniawski

Chapter 6 - Reason-Why
Richard Czerniawski

Chapter 7 - Pulling It Together
Richard Czerniawski