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Corporate Programs
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Core Programs:
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Brand Positioning & Marketing Communications College
The Strategic Positioning & Marketing Communications College program enhances marketers’ skill development in the development of: 1) brand positioning, to transform compounds and products into brands; and 2) leadership messaging communications.
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High Impact Communications College
The High Impact Marketing Communications College program enhances the capabilities of marketers who are engaged in managing the development of the brand’s marketing communications – most notable advertising.
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Market Analysis Planning College
The Marketing Analysis & Planning (MAP) College program enhances the capabilities of marketing managers in developing annual marketing plans. Importantly, it provides valuable instruction and experience to marketers on “how” to think to secure a competitive advantage for their brands in the marketplace AND achieve their annual business goals.
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 NOW TAKING ORDERS FOR COMPETITIVE POSITIONING BOOK. Click [More]
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It seems we have, time and again, spot-lighted the Gatorade brand in these DISPATCHES. But, honestly, it's hard not to. The 70%+ dollar share brand has for so long done so many things well - starting with implementing a perceived-differentiated... [More]
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