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Michael Maloney
Michael Maloney (Mike) is a managing partner with Brand Development Network International. Mike has held key marketing positions with Procter & Gamble, the Coca-Cola Company, Tropicana Products, and PepsiCo. During his 7-year tenure with PepsiCo he worked in both the domestic and international snack businesses. At Frito-Lay, he served as Vice President of their "Salty Snack" portfolio; he also served as the General Manager of their overall snack operations in the Northeast and Midwest territories of the
Mike joined BDNI, as Richard's business partner, in 1992. He, too, has led a score of critically important strategic consulting assignments for leadership companies in a wide variety of industries throughout the world. He relishes his role as one of the lead teachers for the BDN Institute in which he, along with Richard, co-developed the Brand Positioning & Marketing Communications College and High Impact Communication College programs.
Mike holds an MA in English from the University of Texas. He is a former Air Force Instructor Pilot, and he has taught English at the U.S. Air Force Academy. As a Managing Partner in BDNI, Mike co-authors the weekly e-articles, DISPATCHESTM, which provides marketing insights and tips to a worldwide distribution of over 7,000 brand-builders. Mike is a life-long reader and avid race-walker; he lives in Austin, Texas and part-time in Bangkok, Thailand.
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