 |
| ||||
|
||
|
David C. Roche has held key Marketing and General Management positions with Johnson & Johnson Canada, Schering Canada, Nordic Laboratories Canada, Marion Merrell Dow, Janssen Pharmaceutica and Rhone Poulenc Rorer. During his career, he has worked in consumer packaged goods, pharma- ceuticals and advertising in Canada, Mexico and the USA. He served as President of Schering Canada and President of Nordic Laboratories before moving to the USA as head of Sales and Marketing at Marion Merrell Dow. Dave has contributed to the success of such well-known pharmaceutical brands as Claritin, Eulexin, Intron A, Cardizem, Carafate, Seldane, Propulsid, Risperdal and Lovenox. Dave holds a BSc and an MBA. He is on the Board of Directors of Imago Relationships International. He has also served as Chairman of the Associate Member Board of the National Wholesale Drug Association, as a member of the Advisory Board of the University Of Florida School Of Pharmacy and as a member of the Board of Directors of the Pharmaceutical Manufacturers Association of Canada. Dave enjoys languages (speaks some French and Spanish). He is an avid golfer and musician.
|
||
NOW TAKING ORDERS FOR COMPETITIVE POSITIONING BOOK. Click CurrentArticle 
It seems we have, time and again, spot-lighted the Gatorade brand in these DISPATCHES. But, honestly, it's hard not to. The 70%+ dollar share brand has for so long done so many things well - starting with implementing a perceived-differentiated... [More]
It seems we have, time and again, spot-lighted the Gatorade brand in these DISPATCHES. But, honestly, it's hard not to. The 70%+ dollar share brand has for so long done so many things well - starting with implementing a perceived-differentiated... [More]
Creating Brand Loyalty
Buy The Management of Power Positioning and Really Great Advertising at Amazon.com.