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 Brand Positioning Development Navigator
 Agenda
 


 

 

All Navigators are highly customized to the client's special wants/needs.  A customized agenda will be provided upon your request for proposal.  We have provided a sample agenda of a Positioning Navigator.  It's illustrative of how we design and manage all Navigators.
  

Sample Agenda

 

  • Successful Branding
  • Positioning Overview
  • Positioning Snapshots
  • Key Learnings SWOT
  • Defining Target Group Needs
    • Target Group Profile Review
    • Defining the Target
  • Discovering the Customer Insight
  • Establishing the Perceptual Competitive Framework
  • Identifying the Benefit Proposition
    • Product Benefit
    • Higher Order Benefits
  • Developing Reason-Why Credibility
    • Reason-Why/Benefit Linkage
  • Review & Adapt Positionings
  • Review of Display Board
    • Identify Strategic Buckets and Strategies
  • Alternate Positioning ThoughtScapes
    • Positioning Matrices
  • Participants' Assessment Positioning Strategies
  • Next Steps
NewsStories
NOW TAKING ORDERS FOR COMPETITIVE POSITIONING BOOK. Click [More]

Announcements
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CurrentArticle
It seems we have, time and again, spot-lighted the Gatorade brand in these DISPATCHES. But, honestly, it's hard not to. The 70%+ dollar share brand has for so long done so many things well - starting with implementing a perceived-differentiated... [More]

PASTDISPATCHESTM



Creating Brand Loyalty
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