Brand Positioning & Marketing Communication College

Participants' Assessments

(26 Respondents)

 

• Relevant and practical. Hear, See, Do is an effective way to learn.

• Practical and linked to strategy. Used a lot of ads to illustrate the point.

•  Intuitive instruction, clear direction.

• Practice with opportunity to make mistakes in class. Many real-life examples and cases. Personal experiences of instructors.

• It was really good - the last day felt rushed (could be due to early exist by Scotts)

• I think that it is great to work through the entire framework and see how all elements interact.

• Brings us back to the foundation of being marketing folks.

• I really found the questioning process helpful in really digging deep into positioning. We tend to know where we are positioning the brand, but it is great to be separated from the day-to-day and really think about it.

• Best practices and process framework.   Experience and expertise of facilitators

• Even though my brand doesn't currently advertise, it will be helpful for other executions and in the future.

• Provided us with the tools how to think about Positioning, Strategy and Advertising.

• Better knowledge and awareness of the strategic positioning process and benefits ladder is a huge assistance.

• Excellent examples and real-world case studies that are applicable to my cases. Great to drill down to the layers and layers that must be regularly plumbed to come up with the exact right nuance/words/ideas that can beat position on a brand.

• I thought there were a lot of practical tools presented that could help me think through positioning and communication work.

• We do very little positioning/concept work and this really expanded my knowledge base.

• Real world examples/cases, quality and experience of presenters, pragmatic tools.

• Content and teaching were extremely useful. But it was difficult to implement in group activity due to the varying degrees of commitment level in my specific group. Also, it would have been nice to have been able to work with others in the course

• Not much experience with developing strategy -- mostly tactical.

• There are so many pitfalls to Communication Strategies and Brand people aren't aware of them all and often come to the end and wonder what went wrong and don't know how to fix it. This is truly invaluable to know what to do and when.

• This program focused on the specific issues that are most important in my role and delivered on how to be successful in my role.

• The course is extremely applicable and useful. We often forget/ignore key concepts due to """"being busy" or "knowing it already" and this course brings it back to basics and fundamentals.

• Frameworks for thought.

• 100% of the material is applicable to my position. The instructors did an excellent job of helping us learn and understand the core principles.

• Very practical system. Each piece can be utilized in real practice.Coming from the agency world, it is vitally important not only to understand everything that goes into creating a brand but also to better learn how to interact...I mean collaborate with my clients.

• The course focuses on the most important role a marketer plays in an organization.