 |
| ||||
Home | CP Announcement
|
Award-Winner in the Marketing/Advertising category of The USA "Best Books 2011" Awards,
You may now order at: www.competitivepositioning.info
COMPETITIVE POSITIONING by Richard D. Czerniawski & Michael W. Maloney
|
NOW TAKING ORDERS FOR COMPETITIVE POSITIONING BOOK. Click CurrentArticle 
It seems we have, time and again, spot-lighted the Gatorade brand in these DISPATCHES. But, honestly, it's hard not to. The 70%+ dollar share brand has for so long done so many things well - starting with implementing a perceived-differentiated... [More]
It seems we have, time and again, spot-lighted the Gatorade brand in these DISPATCHES. But, honestly, it's hard not to. The 70%+ dollar share brand has for so long done so many things well - starting with implementing a perceived-differentiated... [More]
Creating Brand Loyalty
Buy The Management of Power Positioning and Really Great Advertising at Amazon.com.